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Powered by People's Export Market Readiness Curriculum
Designed to equip you with the essential skills and knowledge to succeed in the global market, each module in our curriculum boosts your market readiness, strengthens your brand identity, and provides effective marketing and sales strategies to captivate international consumers.
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Module 1: Introduction to Export Market Readiness
> Understand the basic principles of export market readiness.
> Assess your brand’s market readiness with self-assessment tools.
Module 2: Understanding the US Retail Market
> Research the US market, focusing on value chain and retailer segmentation.
> Understand US market seasons and trends.
> Learn about US regulatory requirements and standards.
> Create the right buyer profile for your business
Module 3: Product Design & Development
> Enhance skills in developing new product lines.
> Align product designs with current market trends.
> Implement best practices for quality control and efficient production.
> Create cohesive collections from both merchandising and pricing perspectives.
Module 4: Costing & Pricing
> Develop clear pricing strategies based on the sales channels.
> Understand the fundamentals of costing and pricing for the US market.
> Utilize tools and templates to calculate and plan pricing strategies.
> Assess and optimize your pricing strategy for different customer segments.
Module 5: Marketing & Branding
> Build a compelling brand identity that resonates with your target audience.
> Create and implement effective marketing strategies across various channels.
> Understand and leverage market research to identify and reach your ideal customers.
Module 6: Sales Channels & Distribution
> Identify and evaluate various sales channels, including B2C, wholesale, and dropship.
> Understand and map out the customer journey to optimize sales processes.
> Develop a comprehensive distribution strategy to reach global markets effectively.
> Learn how to find and connect with potential buyers for your products.
Module 7: Export Readiness & Compliance
> Understand the export processes and logistics required for international shipping.
> Ensure compliance with international standards and export regulations.
> Identify and use appropriate export documentation and shipping services.
Module 8: Sustainability & Ethical Practices
> Understand and align with the Sustainable Development Goals (SDGs).
> Integrate sustainable and ethical practices into your business model.
> Obtain and maintain relevant sustainability certifications for your products.
> Stay updated on new sustainability regulations and industry best practices.
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