Module 5
> Develop a compelling brand identity and master the art of storytelling to resonate with your target audience.
> Craft effective marketing strategies and product descriptions that captivate across various channels.
> Leverage market research to identify, reach, and connect with your ideal customers.
> Elevate your brands visual appeal by enhancing your photography skills.
Identify Your Target Market
Global
What You Need to Know: A Buyer's Mindset
Global
Finding Your Target Customer
Global
Finding Your Target Market
Global
Export Catalog & Marketing Tools
East Africa
Introduction to Export Marketing Essentials
East Africa
How to Define Your US Market
East Africa
Identifying Your Target Customer
Master Your Brand Storytelling
Global
Global
Adding Value Through Storytelling
Global
How to Identify Your Central Story
Video: 3 minutes (Spanish)
Global
Highlight Your Brand's Authenticity
Video: 1 minute (Spanish)
Global
What is Emotional Storytelling
Video: 2 minutes (Spanish)
Global
Sharing Personal Anecdotes
Video: 2 minutes (Spanish)
Global
How to Structure Your Story
Video: 4 minutes (Spanish)
Global
10 Steps to a Compelling Story
Video: 6 minutes (Spanish)
Global
Inspiring Buyers with Storytelling
Craft Effective Product Descriptions
Global
Video: 2 minutes (Spanish)
Global
Showcase Your Brand's Sustainability
Video: 2 minutes (Spanish)
Global
How to Highlight Your Impact
Video: 2 minutes (Spanish)
Global
Examples of Buyer Personas
Video: 5 minutes (Spanish)
Global
Product Descriptions for Client Types
Global
Using SEO & Keyword Strategies
Video: 2 minutes (Spanish)
Global
Product Description Structures
Video: 2 minutes (Spanish)
Global
AI Tools for Product Descriptions
Video: 2 minutes (Spanish)
Global
Create Your Product Descriptions
Elevate Your Product Photography
Global
Video: 3 minutes (Spanish)
Global
Intro to Product Photography
Video: 9 minutes (Spanish)
Global
Basic Concepts to Product Photography
Video: 18 minutes (Spanish)
Global
Equipment for Product Photography
Video: 9 minutes (Spanish)
Global
Design & Assembly for Photoshoots
Video: 10 minutes (Spanish)
Global
How to Organize a Product Shoot
Video: 19 minutes (Spanish)
Global
Product Lighting & Techniques
Video: 13 minutes (Spanish)
Global
Types of Product Shoot Lighting
Video: 11 minutes (Spanish)
Global
Photography Composition & Style
Video: 15 minutes (Spanish)
Global
Integrating Elements into Photography
Video: 11 minutes (Spanish)
Global
Photography in Different Contexts
Video: 10 minutes (Spanish)
Global
Practical Product Photography
Video: 6 minutes (Spanish)
Global
Humanizing Product Photography
Video: 7 minutes (Spanish)
Global
Photo Editing & Post Production
Video: 11 minutes (Spanish)
Global
Get to Know PBP's Photo Specifications
Video: 8 minutes (Spanish)
Global
Establish a Post-Production Workflow
Video: 10 minutes (Spanish)
Global
How to Use Photo Editing Software
Video: 31 minutes (Spanish)
Global
Catalog Photography in Action
Video: 18 minutes (Spanish)