Module 5

> Develop a compelling brand identity and master the art of storytelling to resonate with your target audience.
> Craft effective marketing strategies and product descriptions that captivate across various channels.
> Leverage market research to identify, reach, and connect with your ideal customers.
> Elevate your brands visual appeal by enhancing your photography skills.

Identify Your Target Market

Global

What You Need to Know: A Buyer's Mindset

Webinar: 46 minutes
Watch

Global

Finding Your Target Customer

Video: 23 minutes
Watch

Global

Finding Your Target  Market

Video: 12 minutes
Watch

Global

Export Catalog & Marketing Tools

Video: 18 minutes
Watch

East Africa

Introduction to Export Marketing Essentials

Video: 11 minutes
Watch

East Africa

How to Define Your US Market

Video: 2 minutes
Watch

East Africa

Identifying Your Target Customer

Video: 16 minutes
Watch

East Africa

Define Your Customer Profile

Guide
Download

Global

How to Define Your Target Customer

Worksheet
Download

Global

How to Define Your Target Market

Worksheet
Download

Global

Export Marketing & Sales Materials

Worksheet
Download

East Africa

Define Your Marketing Plan

Guide
Download

East Africa

How to Define Your US Market

Guide
Download

East Africa

Define Your Distibution Channels

Guide
Download

Master Your Brand Storytelling

Global

An Introduction to Storytelling
Video: 2 minutes (Spanish)
Watch

Global

Adding Value Through Storytelling

Video: 2 minutes (Spanish)
Watch

Global

How to Identify Your Central Story

Video: 3 minutes (Spanish)

Watch

Global

Highlight Your Brand's Authenticity

Video: 1 minute (Spanish)

Watch

Global

What is Emotional Storytelling

Video: 2 minutes (Spanish)

Watch

Global

Sharing Personal Anecdotes

Video: 2 minutes (Spanish)

Watch

Global

How to Structure Your Story

Video: 4 minutes (Spanish)

Watch

Global

10 Steps to a Compelling Story

Video: 6 minutes (Spanish)

Watch

Global

Inspiring Buyers with Storytelling

Video: 1 minute (Spanish)
Watch

Global

The Art (& Commerce) of Storytelling

Guide
Download

Craft Effective Product Descriptions

Global

5 Benefits of Effective Product Descriptions

Video: 2 minutes (Spanish)

Watch

Global

Showcase Your Brand's Sustainability

Video: 2 minutes (Spanish)

Watch

Global

How to Highlight Your Impact

Video: 2 minutes (Spanish)

Watch

Global

Examples of Buyer Personas

Video: 5 minutes (Spanish)

Watch

Global

Product Descriptions for Client Types

Video: 6 minutes (Spanish)
Watch

Global

Using SEO & Keyword Strategies

Video: 2 minutes (Spanish)

Watch

Global

Product Description Structures

Video: 2 minutes (Spanish)

Watch

Global

AI Tools for Product Descriptions

Video: 2 minutes (Spanish)

Watch

Global

Create Your Product Descriptions

Activity
Watch

Elevate Your Product Photography

Global

Importance of Product Photography

Video: 3 minutes (Spanish)

Watch

Global

Intro to Product Photography

Video: 9 minutes (Spanish)

Watch

Global

Basic Concepts to Product Photography

Video: 18 minutes (Spanish)

Watch

Global

Equipment for Product Photography

Video: 9 minutes (Spanish)

Watch

Global

Design & Assembly for Photoshoots

Video: 10 minutes (Spanish)

Watch

Global

How to Organize a Product Shoot

Video: 19 minutes (Spanish)

Watch

Global

Product Lighting & Techniques

Video: 13 minutes (Spanish)

Watch

Global

Types of Product Shoot Lighting

Video: 11 minutes (Spanish)

Watch

Global

Photography Composition & Style

Video: 15 minutes (Spanish)

Watch

Global

Integrating Elements into Photography

Video: 11 minutes (Spanish)

Watch

Global

Photography in Different Contexts

Video: 10 minutes (Spanish)

Watch

Global

Practical Product Photography

Video: 6 minutes (Spanish)

Watch

Global

Humanizing Product Photography

Video: 7 minutes (Spanish)

Watch

Global

Photo Editing & Post Production

Video: 11 minutes (Spanish)

Watch

Global

Get to Know PBP's Photo Specifications

Video: 8 minutes (Spanish)

Watch

Global

Establish a Post-Production Workflow

Video: 10 minutes (Spanish)

Watch

Global

How to Use Photo Editing Software

Video: 31 minutes (Spanish)

Watch

Global

Catalog Photography in Action

Video: 18 minutes (Spanish)

Watch